How Effective Are Animated Explainer Videos?

When it comes to explainer videos, animation is the preferred medium. Why? Largely because of time constraints. An effective and engaging sales video is usually a short one. Viewers want their information summarised in a short and to-the-point manner. This isn’t...

Increase Your CTR With These Simple Tips

The video thumbnail is probably the most under optimised feature of video, yet it yields the best click-through rates. What is a video thumbnail? It’s the ‘front page’ or the ‘book cover’ of your video. It’ often the beginning frame...

An Easy & Efficient Entry Level Option

Have you been meaning to create a video for your website, but have been putting it off because it’s a big job? In some ways, depending on your expectations, time and budget, – creating a compelling sales video can be difficult and expensive. But what if...

Is your website loading fast enough?

Google has an amazing tool that helps you to understand the speed of your website.   Since Google measures ‘load time’ as one of its many quality scores to determine your websites search rankings, it’s worthwhile making sure it’s running...

Is your website mobile friendly?

Most savvy online marketers already know about this Google update, so this post is dedicated to people who have been too busy running their business to have noticed the memo.   Since April 21st of this year, Google launched a new update...