The idea behind whiteboard animation is to share a message that is remembered as well as evoking an emotion that spurs action.

A great corporate animation video has the ability to project a stronger need of a product that convinces prospective customers to buy.

Why whiteboard animation opposed to traditional video?

Animation has a dynamic quality that can communicate your brand’s message faster and easier.

What are the best ways to craft your branding information?

When using animation to deliver your company’s message, the best options are using either a story, a diagram, or using a clever metaphor.


It is important to chat with an experienced producer to make sure your promotion is delivered in the most entertaining and memorable way.

If you are unsure what you want to convey with your whiteboard clip, always revert back to your default outline:

What is your prospects pain point or problem? Try to outline this as early as you can.

What does your product do to remedy this problem?

What’s your company’s “unique selling position”? What does your product or service do that your competitors don’t do?

How convincing is your “call to action”? What is it that you want your viewer to do after they see your whiteboard video? Do you want them to sign up to your mailing list? Subscribe to your YouTube channel? Like your Facebook page? Make sure you are clear on what you want them to do next.

How long should your video run for?

Ideally, you don’t want your video to run for much longer than 2 minutes. Although animated video has the ability to engage your viewers for longer, always be mindful of trying to cram too many messages into one video and missing your mark. If you want your video to be memorable, try to focus on one objective at a time. This will help you to keep your videos shorter and easier for your prospects to digest.

With this info in mind, contact Web Videos Australia today to see what we can do to cast the widest net possible for your target audience.