TV Commercial Production

WVA creates effective, affordable TV ads


Whether you are creating your first TV commercial production or are looking for someone new to produce a new marketing campaign, your ultimate goal remains the same.

You need to raise your brand awareness and sales. Although your brand requirements will defer from your competitors, there are some standard rules, that must be achieved by any given marketing campaign if it is to see any results.


Top aspects of effective TV commercials

1. Keep your message simple.

This is an excellent credo to live by. You do not want to complicate your advertising message. Bear in mind that most people do not have the time to decipher what you are trying to tell them and over-complicating messages will only irritate them.

With most commercials only lasting about 30 seconds, you need to quickly:
– Set up a scenario where there is a given problem
– Present and explain your solution to the given problem
– Include a call to action

Make sure the message flows well and that anybody can easily understand the message you are trying to convey. If they can easily identify with the given problem and understand the solution you are providing for that problem, then your call to action will be well received.

2. Don’t make false claims

This is the surest way of losing trust for your brand. Only make claims that are substantiated and that can actually be proven should the need arise. The internet and social media has made the world a very small place. Nowadays, if you’re partial to stretching the truth, there’s hardly any place to hide. It only takes a single negative review to start a wild fire that will be almost impossible to put out. Only make substantiated claims.

3. Diversifying is always a good idea.

Different mediums work for different brands. If you want to be able to track which channels work best for you, then you should consider multimedia production. Diversifying is the best course of action for response driven adverts. Create multiple versions of the advert, distribute it among the different channels and come up with a way to track the results. This way, you can tell which channels and versions work best for your brand. This is one of the best ways to make sure that you are getting the most out of your TV advertising budget.

4. Consider your budget

This is perhaps the biggest obstacle any business faces – the marketing budget. Yes, some TV ads cost tens of thousands to make, which is not including what it costs to run the these commercials within prime time.

The good news is that these days you do not need to have that big a marketing budget to create an effective ad. With the digital era in full swing, there is more than one way to skin a cat. With a modest budget, you can have an excellent commercial produced. Some of these ‘small budget’ commercials tend to be more effective than the big budget commercials because there are absolutely no side shows. Due to the limited budget, these commercials tend to rely heavily on raw talent, honesty and sheer genius creativity. Unlike big budget commercials that may rely heavily on visual effects, eventually causing a ‘disconnect’ between the brand and its intended viewers. People like things that they can identify with. Creating a genuine commercial that features people just like them is a brilliant way to go.



Finding the best TV commercial producer

TV Commercials cannot be self produced videos shot using your iPhone. These need to be professionally done because TV stations have a certain quality standard to adhere to. So how do you find the best TV commercial production company?

Tv commercial video camera

1. Go for experience

This is one of the most reliable qualities you need to keep an eye out for when looking for a production company. Companies that have the experience, have the expertise, the personnel, the contacts and the equipment to complete the job successfully. You want a company that only uses broadcast quality equipment; a company that has a true eye for details and one that has been doing these commercials for years

2. Go for reputation

Great production companies have built a solid reputation over the years. They are well known within the industry for their exemplary work and they may even have industry accolades to show for it. These are the kind of companies you want to deal with.

You need a company that has a strong sense of direction. One that will be able to advise you on what works and what doesn’t. These are companies that are capable of merging your vision with their experience to create a wonderfully effective commercial.

WVA is that company you are looking for. We know what the public responds to and we know how to create TV commercials that work just as well online.