by Melanie | Mar 9, 2016 | corporate video production Sydney, video production Sydney
My previous blog post outlined the importance of knowing your target demographic and most importantly – what your customers already know about your brand. Gene Schwartz – the copywriting legend, coined a ‘customer awareness’ chart that helps...
by Melanie | Mar 8, 2016 | corporate video production Sydney, video production Sydney
What does your prospective customer know about your business? If you’re able to confidently answer this question, you are going to have a much easier chance of selling to them. By knowing this important data, you will be able to concentrate on a specific style...
by Melanie | Feb 18, 2016 | video production Sydney
With the prospect of adblockers on the new iPhone systems, its understandable to think about switching video advertising from Youtube to Facebook. Facebook boasts 8 billion video views a day, and this figure seems to always be growing. So it seems a great idea to...
by Melanie | Jan 9, 2016 | video production Sydney
Have you been meaning to create a video for your website, but have been putting it off because it’s a big job? In some ways, depending on your expectations, time and budget, – creating a compelling sales video can be difficult and expensive. But what if...
by Melanie | Jan 21, 2015 | video production Sydney
How-to videos on Youtube tap into a stream of traffic looking for a solution to their problem On my last post, I spoke about the minimum requirement for a successful business video campaign. The first video was about your “about me” page. Now let’s move onto...
by Melanie | Jan 4, 2015 | video production Sydney
We are all aware of the popularity of Facebook business or product pages But how many people are actually looking at these pages? You may have generated some ‘likes’ on your page… You might have even bought ‘likes’ for your page. Now what? You may have...
