by Melanie | Mar 14, 2016 | Post Production
Gene Schwartz – the sales copy writing legend, coined a simple ‘customer awareness’ graph that helps marketers determine what type of sales lead to implement, depending on where their customers fall on the graph. Most Aware Product...
by Melanie | Mar 10, 2016 | corporate video production Sydney
We are now at the 3rd installment of the ‘five levels of customer awareness’ To jog your memory, we are referring to a customer awareness graph that helps marketers determine what type of sales lead to use. By targeting your typical customer, and taking...
by Melanie | Mar 9, 2016 | corporate video production Sydney, video production Sydney
My previous blog post outlined the importance of knowing your target demographic and most importantly – what your customers already know about your brand. Gene Schwartz – the copywriting legend, coined a ‘customer awareness’ chart that helps...
by Melanie | Jan 30, 2015 | Video Production
Over the last few weeks in my posts, I have given you the essential videos you need to create for your business website and the exact tools to create them. When broken down into little chunks, none of it sounded too difficult, right? Your two main roadblocks are going...
by Melanie | Jan 20, 2015 | Promotional Video
Here are five different business videos your website needs if you only plan on doing the bare minimum A lot of business owners need to get over the idea of one day making a business video. There are two problems with that sentence…“a” and “one day”. Let’s...
