Your Completely ‘Unaware’ Customer

Your Completely ‘Unaware’ Customer

Tailoring sales copy for an ‘Unaware’ prospect. The first post in this series outlined the sales copy ‘customer awareness graph’ that was created by copywriting legend Gene Schwartz. Most Aware         Product Aware         Solution Aware      ...

Your ‘Problem Aware’ customer

This is the 2nd to last post in the series dedicated to the sales copy ‘customer awareness graph’ that was created by copywriting legend Gene Schwartz. Read the first post of the series here This graph helps marketers tailor a more targeted sales approach...

Your ‘Solution Aware’ Customer

Gene Schwartz – the sales copy writing legend, coined a simple ‘customer awareness‘ graph that helps marketers determine what type of sales lead to implement, depending on where their customers fall on the graph.   Most Aware         Product...

Your ‘Product Aware’ Customer

We are now at the 3rd installment of the ‘five levels of customer awareness‘ To jog your memory, we are referring to a customer awareness graph that helps marketers determine what type of sales lead to use. By targeting your typical customer, and taking...

Your ‘Most Aware’ Customer

My previous blog post outlined the importance of knowing your target demographic and most importantly – what your customers already know about your brand. Gene Schwartz – the copywriting legend, coined a ‘customer awareness’ chart that helps...