by Melanie | Mar 10, 2016 | corporate video production Sydney
We are now at the 3rd installment of the ‘five levels of customer awareness’ To jog your memory, we are referring to a customer awareness graph that helps marketers determine what type of sales lead to use. By targeting your typical customer, and taking...
by Melanie | Mar 9, 2016 | corporate video production Sydney, video production Sydney
My previous blog post outlined the importance of knowing your target demographic and most importantly – what your customers already know about your brand. Gene Schwartz – the copywriting legend, coined a ‘customer awareness’ chart that helps...
by Melanie | Mar 8, 2016 | corporate video production Sydney, video production Sydney
What does your prospective customer know about your business? If you’re able to confidently answer this question, you are going to have a much easier chance of selling to them. By knowing this important data, you will be able to concentrate on a specific style...
by Melanie | Jan 24, 2015 | Corporate Production
We are finally at the fifth and final post on my series about the five most important videos your business needs for its website. The last video is Testimonials. You will be relieved to hear that testimonial videos are the easiest ones to put together. Easy in the...
