Video marketing and SEO are crucial for businesses these days. By embedding a video on your homepage of your website, you are affecting 3 important factors that will aid you in climbing to the top for search results.

*Search engine results page (SERP)

*Generates quality backlinks

*Lowers your bounce rate

 

A study published by Forrester in 2009 revealed that video is over 50 times more likely to rank on the 1st page of Google. Although these findings are over 4 years old, it simply highlights the fact that video marketing has been mainstream for a long time. You will find these days, that Google’s 1st page serves up at least one or more videos for most search queries. If your video happens to be on Youtube or Google + or any social media site and is shared, liked or commented on, you will be rewarded with a higher SERP.

By sharing your video on various social media sites, you can generate quality high PR backlinks. What is a backlink? A backlink is a clickable link (hyperlink) that directs back to your site. If a website that directs a hyperlink back to your site has a high domain authority (DA) – Your webpage will fare better in search results. Social media sites have some of the highest domain authority so it makes sense to be active (especially Google +) on these sites providing

Did you know Google monitors the number of time people stay on your webpage? If Google’s algorithm notices searchers are “bouncing” off your webpage quickly, your site will be seen in the eyes of Google as “low quality” and will subsequently suffer from your SERP results. How badly are people bouncing off websites? A study by static brain reports that the attention span of your average person is around 8 seconds. Unless you have something eye-catching and interactive, you risk of your viewer bouncing off to another site that will captivate them. This is why marketers these days wouldn’t dream of launching a new site without video.

Many people think creating a product video or promotional video will take the budget and manpower of a TV channel – But in reality, it’s quite the opposite. Creating professional quality videos don’t have to be expensive and drawn out over a long period of time. Sometimes a simple testimonial video with a sincere honest review or a cheap and easy (quality) slideshow with great written sales copy is enough to tip the scales towards more sales.

If you are considering producing an online video and want help from a reputable expert, feel free to call Web Videos Australia and we’ll be happy to give you a free no obligation quote.

Video Production Brisbane