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Your Completely ‘Unaware’ Customer

Your Completely ‘Unaware’ Customer

by Melanie | Mar 18, 2016 | corporate video production Sydney

Tailoring sales copy for an ‘Unaware’ prospect. The first post in this series outlined the sales copy ‘customer awareness graph’ that was created by copywriting legend Gene Schwartz. Most Aware         Product Aware         Solution Aware      ...

Why Story Based Videos Get Shared More

by Melanie | Feb 24, 2016 | Animation Studio, Animation Studios, Animation Video

You may on not know it but there are many different alternatives to the classic sales pitch video. Although the classic info style video has its place, it seldom becomes viral. Viral videos are by far the fastest and cheapest way to spread brand awareness for an...
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