When it comes to corporate video production, it can be a difficult process trying to figure out what you should expect to pay
Just the simple act of comparing corporate video rates can be very confusing as price differences from producer to producer can be wildly different.
Some videos can cost hundreds, and some videos can cost in the tens of thousands.
Don’t assume that the mindset of ‘the more you pay, the better the product’. As this is simply not true within the video production industry.
As a consumer, you first need to understand the typical breakdown of costs you should expect in a quote for producing a video. Once you understand the process, you will then be able to make a better-informed decision.
Everything starts with a vision or an idea
Always try to be a little flexible with your desired outcome. Try to remember that your producer is a professional. Since making videos is what they do; have some faith in their experience. You’ll find that your producer’s ideas will compliment your own, giving you a final product you will be happy with.
After chatting with your producer, he/she will write up a quote for what they think it will take to deliver the project. Some producers will also give you cheaper options if you are open minded to minor changes.
The quote will be broken down into three parts
Pre-production
Storyboarding. This is where the video is planned out, frame-by-frame. It’s an important process that not only makes sure that producer and client are on the same page, but also to work out the preparation for the rest of the production.
Copywriting. Mark Twain once said “To get the right word in the right place is a rare achievement. To condense the diffused light of a page of thought into the luminous flash of a single sentence is worthy to rank as a prize composition just by itself…Anybody can have ideas – the difficulty is to express them without squandering a quire of paper on an idea that ought to be reduced to one glittering paragraph.”
Simply said, it’s very difficult to distil the right words within a short parameter. But if you are a confident writer, you can negotiate the service off your quote by wringing the sales script yourself.
Scheduling. Depending on what type of service you’re looking for, you may need a green screen studio booked, or talent sourced. As well as booking camera crew for a location shoot.
Production
Most producers have video crew that will work for a half day rate. Any that tell you they only do full day shoots are price gauging. Regardless of whether you need a half or full day, you will be quoted for your camera team. This entails professional lighting and audio. And multiple camera set-up.
Contact WebVideosAustralia and ask about their special 2-hour call-out rate today.
Post-production
The editing process. This is where the magic happens. Your prospective producer will quote you on the estimated time it will take to edit your video. The quote of an edit can vary greatly should you need tailored animated effects.
Your producer may have to purchase royalty free extras to get around a complex animated task.
And there will always be a charge for the royalty free background music (unless your video is not intended for public use)
Your video will most likely need narration. Voice over professionals typically charge $1 a second.
When collecting quotes from various producers, always ask for a detailed cost breakdown.
While many producers will charge for every re-edit (should you need some changes), WVA offers three free re-edits for minor changes.
If you request a quote from WVA you can expect FREE pre-production for the job. Give them a call to chat about what you are envisioning for your next corporate video.