Post Production Sydney

Video Editing Sydney Based.

Apart from the actual filming, video editing or post production (in industry terms) is the most important aspect of a video. It is through this editing process that we begin to see what the end product is going to look like. Other post production processes include tilting, sound mixing, colour correction and so on. To the layman, all these things sound like a lot of busy work. But to a producer, there are very few things as important as correctly editing a clip to sync perfectly with background music and narration, giving your clients and viewers something they will appreciate.


Many people choose to use the word ‘editing’ in reference to everything that falls under the whole post production process. Whether or not you are stickler for terminology, the truth of the matter is, a carefully planned and executed edit that fits in sync with the audio is crucial to the whole venture. That is why, if you’re looking for a video editor Sydney, but end up choosing a cheap international freelancer, your footage of the highest quality may end up as a terrible end product.

Just as it is in most technical fields, there are those of us who are naturally better at some things than others. There are video editors Sydney wide who are gifted and simply know what to do with assorted footage; how to bring it all together in a nice tidy bow. And then there are those who have the technical acumen, but do not have the creativity and the ‘eye’ for putting together something beautiful. It all comes down to an individual’s level of creativity. And that is something Web Videos Australia’s team has in abundance.


Why is professional video editing so important?

There are quite a number of reasons why editing is a very important part of the entire production. The main thing you need to know is that your desired outcome will determine the editing approach that will be taken. That is why professionals like us at WVA always clearly define our editing goals before we even get started with the whole process. Often, these editing targets include:

1. Removing unwanted material.

This is one of the most fundamental tasks in editing. Raw footage is crude and disorganized. Additionally, there are bits and pieces of footage that just won’t work, or don’t need to be included. In fact, some footage, if not cut out, may actually destroy the overall feel of the entire project. That is why you need talented editors who know what needs to be cut out and what needs to be left in. Simply cutting out footage because you are trying to fit into a certain run-rime requirement will not work either. You may end up with a butchered end product that does not pass across the intended message. You need to be intuitive and always aware of the integral message the clip is supposed to pass across. Only then, will you know what to cut out and what not to cut out. Long story short, (no pun intended) you should only leave in footage that enhances the intended message.

post production

2. Get the best Material.

The filming process is a dance that involves repeat steps. You will have to have several takes of a scene only so that the editor has the liberty of choosing the best shot out of all the takes. That is how professionals have done it in the past and that is how professionals do it now. What this means is that the editors often end up with far more footage than is actually needed. They need to sort through all of this to find the best footage to use for the final cut. This is a big part of editing. Again, it has a lot to do with the editors understanding of the intended message.

3. Create the desired flow.

Videos are made to serve a certain purpose. It might be to tell a certain story (movies, documentaries, short films and so on) or to provide vital information (public service announcements, adverts and so on). Either way, the story has to follow set parameters that stories have followed since the beginning of time. There is a beginning, middle and the end. This is a workable story flow that everyone identifies with. The editor needs to make sure that the final cut follows these set parameters and tells the story in a fluid and easy to follow nature. Especially if it is a marketing clip. The last thing you want is to confuse your potential customers.

4. Add special effects.

This is perhaps the most fun of all the editing steps. Talented editors can create something out of almost nothing. Special effects, music, graphics and so on are all part of a great production. By including proper effects in your clip, you can enhance the viewers overall experience as well as the intended message. This is the part where a great editor can control how a viewer feels. He/she can alter the mood of the clip to serve the intended purposes of the film. They can create sadness, excitement, anger, anxiety, happiness and so on. An experienced editor also knows that ‘less is more’ – too much of a good thing can ruin the final product… much like adding too many spices to a dish.

Professionals know that there are several editing methods involved and each one of these methods have their own advantages and disadvantages.

– Linear editing
– Digital or non-linear editing
– Live editing
– Splicing and so on

A talented editor will know which method to use to get the best final cut possible. WVA has been in this business for well over 20 years now. Suffice it to say that we have seen it and done it all. We have a brilliant track record of delivering nothing but the best outcome possible.

Post Production Sydney & Greater NSW

When it comes to editing, and production in general, we only employ the best; the most talented individuals who not only have a wonderful grasp of the technical aspects involved in this business, but also have the required creativity to envision and deliver a final cut that lives to expectations.


Call us on 02 8117 8172 to talk to us about creating a customised video for your company today!