Looking For Commercial Headshots? – Choose WVA
Why choose Web Videos Australia to handle your corporate headshots? Many people believe that a photographer is someone who simply takes photos. What is lesser known is that different types of photo's requires different skill sets - as well as equipment. Obviously, all...
Your Completely ‘Unaware’ Customer
Tailoring sales copy for an 'Unaware' prospect. The first post in this series outlined the sales copy 'customer awareness graph' that was created by copywriting legend Gene Schwartz. Most Aware Product Aware Solution Aware Problem Aware ...
Your ‘Problem Aware’ customer
This is the 2nd to last post in the series dedicated to the sales copy 'customer awareness graph' that was created by copywriting legend Gene Schwartz. Read the first post of the series here This graph helps marketers tailor a more targeted sales approach to their key...
Your ‘Solution Aware’ Customer
Gene Schwartz - the sales copy writing legend, coined a simple 'customer awareness' graph that helps marketers determine what type of sales lead to implement, depending on where their customers fall on the graph. Most Aware Product Aware ...
Your ‘Product Aware’ Customer
We are now at the 3rd installment of the 'five levels of customer awareness' To jog your memory, we are referring to a customer awareness graph that helps marketers determine what type of sales lead to use. By targeting your typical customer, and taking into...
Your ‘Most Aware’ Customer
My previous blog post outlined the importance of knowing your target demographic and most importantly - what your customers already know about your brand. Gene Schwartz - the copywriting legend, coined a 'customer awareness' chart that helps marketers determine what...
Customer Awareness – How To Tailor Your Sales Pitch
What does your prospective customer know about your business? If you're able to confidently answer this question, you are going to have a much easier chance of selling to them. By knowing this important data, you will be able to concentrate on a specific style of...
iPhone Vlogging
OK, so you have read my previous post outlining the huge benefits iPhone videography can give your website. And how easy it is to create your own videos using all the different accessories and Apps. Remember from my most recent post that you don't need to be overly...
Shooting your own footage
My last blog post was about iphoneography and the options for video accessories. Its benefits were outlined an how it can be used as a cheaper alternative to traditional video production. If you know some insider pointers, you are able to create some top quality...