Here are just some of the incredible benefits of using video on your website:
That is the whole name of the game right? Research conducted by Eye View Digital reveal that the use of video on a homepage can increase sales conversions by 86%
If a picture tells a thousand words, how many does a video? According to Dr James McQuivey of Forrester Research “Watching a minute of video is the equivalent of reading 1.8 million words”. People want to be shown (in the fastest way possible) what you can provide or do…. In an age of ever decreasing attention spans, you need video to demonstrate what sets your business apart from the others. And don’t forget that Youtube is the 2nd largest search engine in the world!
Did you know that on average, only 27% of text information gets read? – people have evolved to skim information to make their search quicker. Think about it…. after a long busy day, what would you rather do – come home and veg out in front of the TV, or focus on reading and retaining a book?
Because your prospect watched your homepage video, your business and your brand are more likely to stick in their head more than a site they skimmed through. Not only will you business resonate more with prospective clients, but it will look much more professional.
Everybody knows (or at least suspects) that written testimonials can easily be faked…. A video testimonial on the other hand is much more convincing…. A sincere video testimonial is incredibly hard to fake (unless you use a practicing actor) making your audience trust you…. Which highly increases you chances of conversions.
Carefully written sales copy in the form of video can act as a virtual sales clerk – They persuade the viewer in a way written text cannot. Would you buy a car after reading a description or after a demonstration?
Have you ever heard of an article going viral? People share videos…. and although your homepage video may not be ‘viral’ quality – people will share your video in order to relay a message to friends of family – because they know they are more likely to watch it than read an article.
When your customers are connecting with video on your landing page they are spending more time on your site. Did you know Google measures the amount of time consumers spend on each website? Google recognises trends of time spent on certain sites and decides that it must be a site of quality – rewarding that site with a better page rank. We all want a better PR right?
If you want to increase sales conversions, the easiest way to get there is with trust. People buy when they trust you. When you incorporate video with your website, it gives your business a face and a personality. Try building personality with a sea of words on your page.
If your competitors have video, then you won’t look as professional without it…. If none of your competitors have video, then you are going to stand out as the market leader. It’s win-win!