iPhoneography is here to stay!

Anybody can get into iPhoneography The picture quality of iPhone video just gets better and better. This means you have no excuses for producing your own video content for your website or particularly your blog. With the older iPhone models already sporting HD quality...

The Pitfalls of Overseas Freelancer Producers

When It comes to video production & the costs involved, it can be tempting to consider a cheaper alternative from a overseas freelancer. Freelancers from countries with a weaker currency than ours definitely have their place. They are perfect for small specific...

Lacking Viewer Engagement?

So you have finally put your resources together and now have a company video for your website. Naturally, you are excited to see how your clip performs. Yet to your disappointment, your video is receiving lacklustre views, and/or your engagement rate is poor. Before...

The Impact Of Mobile Device Youtube Viewing

What seems as a few years ago, video viewing on mobile devices were at a percentage in the single digits. But these days over half of Youtube views and sixty-five percent of Facebook views come from mobile phones or tablets. Thus, changing corporate video production...

How Effective Are Animated Explainer Videos?

When it comes to explainer videos, animation is the preferred medium. Why? Largely because of time constraints. An effective and engaging sales video is usually a short one. Viewers want their information summarised in a short and to-the-point manner. This isn't a...

Increase Your CTR With These Simple Tips

The video thumbnail is probably the most under optimised feature of video, yet it yields the best click-through rates. What is a video thumbnail? It's the 'front page' or the 'book cover' of your video. It' often the beginning frame that viewers see before they click...

An Easy & Efficient Entry Level Option

Have you been meaning to create a video for your website, but have been putting it off because it's a big job? In some ways, depending on your expectations, time and budget, - creating a compelling sales video can be difficult and expensive. But what if there was an...